|
||||||
|
||||||
|
Get Better Search Engine Rankings with RSSRSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks. It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers. However, not much attention has been given to the advantages RSS provides for search engine optimization. Why Search Engines Love RSS Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines. For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets. Search engines like Google seem to prefer tightly-themed pages. But where does RSS figure in all this? RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche. By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own. ItÂ's like having your own content writer - writing theme-based articles for you - for free! How can RSS improve my Search Engine Rankings? There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders. 1. RSS Feeds Provide Instant Themed Content There are several publishers of RSS feeds that are specific to a particular theme. Since the feed is highly targeted, it could contain several keywords that you want to rank highly for. Adding these keywords to your pages helps Google tag your site as one with relevant content. 2. RSS Feeds Provide Fresh, Updated Content RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped. These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day. 3. RSS Feeds Result in More Frequent Spidering One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily. What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors. How does this benefit you as a marketer? Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same. Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in. But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher. This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs. Imagine what an entire month's advantage could do to your affiliate sales! Why Javascript Feeds Are Not Effective Some sites offer javascript code that generates content sourced from RSS feeds for your site. These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page. What you need is code that parses the RSS feed and renders the feed as html content that's part of your page. This is achieved using server side scripting languages like PHP or ASP. A good free ASP script is available from Kattanweb http://www.kattanweb.com/webdev/projects/index.asp?ID=7 An equally good PHP script is CARP http://www.geckotribe.com/rss/carp/ So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings. About the author: Satyajeet Hattangadi is the CEO of Novasoft Inc, a software solutions provider, that specializes in affordable customized software solutions. http://www.novasoft-inc.com Get the Free Email Course "RSS Riches" and learn how to use RSS to get high search engine rankings and monetize your website at http://www.trafficturbocharger.com Circulated by Article Emporium 15 Tips to Drive Traffic to Your Blog There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are 15 popul... Increasing Link Popularity Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales. ... MatchVoIP the outstanding tool for your VOIP industry We are proud to announce the launch of www.matchvoip.com . Matchvoip.com is an online interactive VoIP marketplace where supplies and demands are matched. Based on the route information provided, matchvoip.com automatically matches the buyers and sellers according to a num... Not knowing This Explosive Email Secret Can Kill Your Mailing List Not knowing This Explosive Email Secret Can Kill Your Mailing List How are you doing today? I hope you are having a very prosperous day. If you own an ezine or mailing list, you know how important it is to get subscribers, especially if you want to tell them about you... Get Better Search Engine Rankings with RSS RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows pub... 5 Totally Easy Ways to Attract Hungry Buyers 1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic. There are many ways you can do this like adding a chat room, weblog or message board to your web site. You could even market ... Reciprocal Link Building That Works We all know the value of getting links to our site. Links bring you traffic from related sites and boost your search engine rank, which brings you, umm, more traffic. So, basically, links = traffic. However, gone are the days of simply asking for a link (in exchange for a ... Five Time Tested & Proven Ways To Promote Your Web Site Five Time Tested & Proven Ways To Promote Your Web Site One of the biggest hurdles online marketers face is web site promotion. There are literally countless ways to promote online; some are good while others are a complete waste of time. What works? Well there ar... What is Froogle? By Jakob Jelling www.sitetube.com Keeping in touch with other sites like Amazon.com, Buy.com and Yahoo.com, Google created a new shopping search tool called “Froogle”. It has been called one of the most innovative price conscious tools on the Internet. Using the same t... On-Site SEO and Link Building A discussion between 2 SEO´s, Mr. Ethical and Mr. Links, about link building. Mr. Ethical: There is no need for link building if you know how to optimize a website properly. It's all on-site work and some basic submissions to some directories. Mr. Links: Yeah that... Use Your Business Cards As Powerful Traffic Generators Need more visitors, with money to spend, coming to your website or affiliate page? Simple. Use your Business cards. They're some of the most powerful, yet often overlooked advertising tools you have at your disposal. But when used correctly, they will increase your sales and prof... 8 Sure Fire Tips To Creating Crafty, Money Making Ads Online advertising on the Internet leaves a lot to be desired. We have ads that emulate Windows-warning boxes. We have pop-ups and pop-unders. All of these are developed with the intent to make people notice them. However, most of them only end up irritating them. A... Get Traffic Soon and Surge Ahead or You'll Get Lost in the Internet Wilderness. Getting Traffic or more precisely Targeted Traffic to your website is the most important strategy for the Survival and Success of your Internet Home Based Business. It is a well known fact that the vast majority of the new Home Business Entrepreneurs have only a small marketing bud... The Click Fraud Problem & how to eliminate it. Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns. What is click fraud? Click fraud is the deliberate clicks to PPC search engine ads fo... The SEO Rip-Off I have decide to write this article as a result of numerous emails. It seems more and more people are falling victim to bad SEO. The main complaint is that they are paying entirely too much for little or no results. Additionally, many fall prey to bad SEO practices. If yo...
|
|
|||||
|
||||||